Even though you have followed the best content maximization practices, you may be finding it tough to use different types of images for web content on Facebook. The change in the link preview policy has impacted the internal content sharing procedure in the business.
In this article, we are going to discuss effective ways to combat the effect of this change.
Optimize Blog Content
The first and the most important thing that you need to ensure is to optimize your blog post to share on social media. It is an important practice for all content creators. However, it has been seen that many bloggers ignore this practice. This requirement has been existing before the changes in the Facebook Link Preview policy change.
This task requires simple tweaks in your data and can increase social traffic by a minimum of three to five times easily. It will also encourage more and more people to share your website content.
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Use Social Sharing Buttons
If you want more and more people to share your blog post on social media then you must provide social sharing buttons on the post. It is a convenient way for people to share your content.
This in turn increases brand awareness among people. Nowadays, several plugins can help display social sharing buttons in just a few minutes.
Add Call To Actions
Call to action is an important feature wherein you encourage your website users to make a buying action. Use a call to action in your blog posts. When users click on it, they should be taken to the landing page of the website. It makes it easier for them to make a transaction.
Social Media blog posts with Calls to Action make your posts unique and attract the attention of prospective buyers. There are various tools available that will help you implement this functionality in your business.
Here is a step by step process that will tell you how you can implement call to action in your blog posts. We have used a free Facebook Power Editor tool for this purpose.
- Open Facebook Power Editor
- Click on the “All Tool” link present at the end of the tool. Choose Page Post
- Now follow the prompts for Creation of a Page Post.
- Select the type of blog post that you would want to create.
- Find “Call to Action” Button dropdown. Select it and add the available options in your blog post.
If you wish to form a Call to Action for your image posts and Video posts, then follow the below steps:
- Publish the post on Facebook
- Select a campaign goal that could be either video views or engagement and choose your targeting. You can keep the targeting broad for the initial ads.
- Choose the “Use Existing Post” feature and select the blog post that you want to use.
- Add the Call to Action button for that post and modify the description.
Conclusion
No one marketing strategy would fit all businesses. So, it is required that a business should keep experimenting in this changing social media world. Keeping the end objectives in mind, you need to look for the best practices and workaround to achieve your objective.
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